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Nora Lighting Expands in Northeast With Diversified Commercial Sales

COMMERCE, Calif.—Nora Lighting has expanded its marketing activities in the Northeast with the appointment of two new commercial sales firms, announced Nora President and CEO Fred Farzan.

Diversified Philadelphia, Inc. will direct Nora sales in the greater Philadelphia area with Lance Holner at the helm.

Diversified New Jersey, Inc. will represent Nora Lighting products throughout the state of New Jersey with Michael Buchwald as the key contact. Diversified New Jersey is based in Fairfield, NJ.

“The Diversified group is among the most prestigious rep firms in the Northeast,” said Farzan.

“They have been in business since 1969 and have earned widespread recognition as a leading specification agency among the region’s engineering and architectural firms.

“Diversified will be focusing on Nora’s extensive lines of LED products as they specify new construction and renovation projects and assist clients with energy management, lighting controls and fixture selection,” he said.


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