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Nora Lighting Commercial Sales Training Event Draws Reps From Across U.S.

Nora Lighting Commercial Sales Training Event Draws Reps From Across U.S.

COMMERCE, CA — Nora Lighting hosted nearly 40 commercial accounts sales representatives from more than 20 agencies at a National Sales Training event, recently held at company headquarters in Commerce, CA.

The three-day meeting followed a recent Nora Lighting event for showroom sales representatives. Both conferences were hosted by Nora Lighting President and CEO Fred Farzan and Executive Vice President Jilla Farzan.

“The Nora team always welcomes the opportunity to personally meet with our sales reps, who do such an outstanding job of presenting and supporting the extensive Nora product line in key markets across the U.S. and Canada,”said Fred Farzan.

“Sales reps attended new product training sessions each day, but also had time for relaxation at Nora-hosted dinners and receptions,”he said.

Programs included updates on fixtures from both Nora Lighting and NSpec, the architectural and commercial products division of Nora.

Training sessions were presented by Chris Johnston, Nora Lighting national sales manager, commercial division, and Alex Brahm, Nora quotations manager. A preview of new products for 2015 was offered by Iris Tan, Nora product manager.

A highlight of the event was a two-hour training session from CREE®, which was led by Steve Erck, CREE regional sales director, and CREE engineers David Randolph and Vachik Javadian.

“With the growing importance of LEDs, it is critical that our sales network stays up-to-date on LED advancements and becomes more educated on the science behind these popular fixtures,”said Neda Farzan, Nora business development manager. “Training sessions such as these will help them sell more effectively.”

Also on the agenda were updates on Nora’s Diamond II 90+ LED Retrofit series of downlights, along with the new high lumen Marquise and Sapphire LED Downlights with Comfort Dim. Nora LED Edge-Lit Panels, LED Multiple Lighting Systems, LED Tape and Puck Lights, LED Lightbars and Under Cabinet fixtures were reviewed in detail, along with Nora Rail fixtures and new designs in glass pendants.

Nora Lighting is an innovator in the development of LED fixtures. Along with LED products, Nora manufactures incandescent, fluorescent and HID sources in track and rail systems, recessed lighting, multiple lighting systems, under cabinet and an expanding series of accent lights, including pendants and sconces.

For more information about Nora products, contact Nora Lighting at 800.686.6672 or email:         

Photo Caption
Participants at the Nora Lighting commercial accounts conference included: Row 1 L-R – Dustin Gardner, Rick Rice, Ernie Smith, James Guest, Kim McColl, Bob Jackson, Jim Miller; Row 2 L-R – Carlos Martinez, Nelson Brown, Kyle Shilley, Mike Troyer, Tom Adams, Chuck Lange, Dan McDaniel, Julie Vesco, Al Muggeridge; Row 3 L-R – Stephanie Corkoran, Russell Maese, Joseph Ramirez, Vanessa Carlo, Duan Acuesta, Joel Gladden, Barry LeFave, Dave Hickman, Duane Dursma, Scott Beaver; Row 4 L-R – Bobby Hong, Max Andrews, Michael First, Bryan Plasker, Tim Plasker, Mel Gildner, Ernie Parker, Chris Johnston. 

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