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NICOR Welcomes New Sales Rep

ALBUQUERQUE, N.M. – NICOR Incorporated is excited to announce the addition of SoLa Sales Agency to its Agent Sales Team. SoLa Sales is a new independent sales representative run by two partners: Dave Sorensen and Roger Lahr, who have over 50 years of experience in the electrical industry through electrical distribution, lighting showrooms, and operating as a manufacturer’s representative.

SoLa’s Dave Sorensen and Roger Lahr

“I’ve known Dave and Roger for many years, and their work speaks for itself. We’re excited to have them on board and look forward to working closely with them to grow our brand with their help,” said Rocklan Lawrence, President and CEO of NICOR.

Working closely with Nicor’s Midwest Regional Sales Manager Marty Kruse, SoLa Sales Agency will be responsible for all of Iowa and Nebraska.

“We look forward to continuing with the same great, prompt customer service, product knowledge and solutions as always!” SoLa Sales Agency said.

“I am excited to grow the NICOR brand in working with Dave and Roger. They have built incredible relationships with customers over their career, and that’s important now more than ever. We expect to hit the ground running because of their solid relationships built by years of excellent sales and service!” said Marty Kruse, Midwest Regional Sales Manager for NICOR.

Nicor looks forward to the opportunities SoLa will bring to that area and is excited to have them on board.

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