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Liteline Announces Promotion, 2 New Hires

Liteline Corporation has announced two new hires and one promotion.


Brian O’Sullivan – New U.S. Western Regional Sales Manager:

Brian O’Sullivan is the new Regional Sales Manager for Liteline Corporation, covering the Western United States.

With over 15 years industry experience, an MBA, LC, and LEED accreditations, Brian brings to Liteline a comprehensive understanding of the unique challenges facing lighting manufacturing and distribution channels, along with a deep knowledge in sales and manufacturing, as well as developing and executing strategic plans to grow sales and market share.

With his market knowledge, agent/specifier relationships, knowledge of lighting, optics and design concepts, O’Sullivan will be an asset to Liteline and its agent network in growing profitable sales and market share throughout the region.


Evan Sadofsky – New Inside Sales Manager:

Evan Sadofsky has joined the Liteline Corporation team as Inside Sales Manager.

With 17 years of industry experience and counting, Sadofsky arrives from Alico Industries, a former leader in decorative lighting, where he began in the warehouse at just 15 years old. His growth within the organization was tremendous, having held positions as Project Manager and Key National Accounts Manager, among others, all while graduating from Dalhousie University in the fall of 2009. In addition to his distinguished accolades in business, he is a member of the IES Toronto Chapter and, most importantly, passionate about all things lighting.

Sadofsky is an accomplished sales professional with substantial experience in sales management, project management, strategy, product development, delivery and operations in the lighting industry.


Steve McMullen – Promoted to Ontario and Western Canada Sales:

Steve McMullen has been promoted to Regional Sales Manager – Ontario and Western Canada.

McMullen joined Liteline in 2016 as Regional Sales Manager for Ontario. Since then, he has leveraged his experience in the lighting industry to play a pivotal role in the growth of the company through customer relations, sales and marketing.

McMullen’s work in previous roles, such as his six years spent at Macs II Agencies, has contributed to his proven track record of promoting positive work relationships with both internal and external sales agencies. He has furthered his background in business and sales to not only succeed, but also manage and lead sales forces to achieve record-setting revenue gains, with no signs of slowing down in his new role with Liteline.

Born in Calgary, Alberta, with roots in Western Canada, McMullen is the ideal individual to lead and continue the growth of Liteline in the key territories of Ontario and Western Canada.

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