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LEDVANCE Names Jonathan Lubeck VP of Trade Sales

WILMINGTON, Mass. – LEDVANCE LLC, the maker of SYLVANIA general lighting in the US and Canada, announced Jonathan Lubeck has been named Vice President – Trade Sales for the US and Puerto Rico. A veteran of more than 30 years with the Company, Lubeck has held a wide range of sales and marketing leadership and individual contributor positions. In his most recent role, Lubeck served as Vice President – Agent Sales while also managing Trade Sales in the Northeast Region. In North America, LEDVANCE LLC offers a wide range of SYLVANIA LED luminaires for various applications, intelligent lighting products for Smart Homes and Buildings, one of the largest LED lamp portfolios in the industry, and traditional light sources.

“Since I joined the US and Canada region of LEDVANCE last June, Jonathan has been a tremendous resource to me and many others,” said Bart Mei – Managing Director, LEDVANCE LLC. “His knowledge of our Trade Channel customers and the lighting industry is very impressive, as is his work ethic and commitment to growing sales. Also, I want to thank Jonathan for the exceptional job he has done overseeing the rapid implementation of our new Agent sales model. I am grateful for the continued leadership and direction Jonathan will bring to our Trade Sales organization as we all look forward to brighter days ahead in 2021.”

“Now more than ever, close alignment between vendor and distributor partner in our fast-paced and dynamic lighting arena is critical. Brand, experienced sales and support resources, data integrity, warranty coverage, supply chain expertise, commitment to ease of doing business, and a focus on global strength and resources to quickly respond to market uncertainty are ALL paramount to success,” said Lubeck.

“LEDVANCE remains committed to supporting our channel partners and driving forward together with a robust portfolio of products that will continue to include traditional lighting, ballast & driver products, and LED lamps and luminaries for both retrofit and new construction projects.  During 2020, LEDVANCE introduced an unprecedented number of new products, and that pace will accelerate in 2021. Selling SYLVANIA general lighting products provides an opportunity to be partnered with a true market leader who has a long-term commitment to be the best in the industry,” said Lubeck. 


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