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Laurie Gross Appointed to ALA Board of Governors

Laurie Gross Appointed to ALA Board of Governors

Laurie Gross, president of Gross Electric, has been appointed to the American Lighting Association (ALA) Board of Governors. The appointment is a 3-year term, beginning in January of 2019. The ALA is a national trade association representing the residential lighting industry. It works to protect and advance the industry while promoting the sale and proper application of quality lighting products.

The ALA Board of Governors is made up of 12 members – four manufacturers, four sales representatives, and four showrooms. The objective of the Board is to provide direction to the association by establishing policy and approving programs and the annual budget. The group conducts strategic planning retreats to ensure the association’s priorities and objectives remain clear. The Board also works to ensure that the ALA is meeting and addressing industry and member needs.

“I have been an active member with ALA for over 40 years,” says Gross, “and am honored and excited to join the Board of Governors.”

Gross Electric is a lighting and electrical supply business that has been in the Gross family for three generations. Laurie has worked in various positions in the company for most of her life and became president in 1993. She earned her Bachelor’s degree and MBA at the University of Michigan, and is the only American Lighting Association Certified Lighting Consultant in Northwest Ohio. In addition to her work with the ALA, she serves on the board of the Sight Center of NW Ohio, Jewish Federation of Toledo, and UT Family Business Center.

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