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IMC Unveils New Vision and Brand Identity

IMC Unveils New Vision and Brand Identity

International Market Centers (IMC), the company that owns LightFair along with the Illuminating Engineering Society (IES) and the International Association of Lighting Designers (IALD), announced that it is unifying its physical marketplace business with the Juniper digital offerings and rebranding as ANDMORE, a premier omnichannel wholesale market maker. This business transformation follows a year-long initiative to redefine the company’s vision, align all channels under a single brand experience, and offer more ways to seamlessly connect wholesale buyers and sellers through physical and digital platforms.

“Today marks an important milestone as we embark on a new era for our company,” said Bob Maricich, ANDMORE CEO. “ANDMORE captures our spirit of innovation and focus on doing MORE to support our customers by enhancing and extending the value of our physical markets for both buyers and sellers across the furniture, home décor, gift and apparel industries.”

ANDMORE’s modern visual identity captures the creative and vibrant nature of the industries ANDMORE serves. In addition to the new name and branding, ANDMORE will introduce a host of innovative features and enhancements to its upcoming markets and digital offerings.

The first product introduction under the ANDMORE name is a new buyer mobile app, which launches in preparation for the summer markets in Atlanta and Las Vegas. The @Market app includes pre-market planning tools, a personal QR code for quick badge pick-up, the ability to capture and organize images with notes, turn-by-turn directions to help buyers make the most of their time at market and a comprehensive, post-market recap for easy follow-up and ordering.

“ANDMORE is MORE than a name or a brand. It is both a promise and a challenge that gives us the space and flexibility to continue to find new ways to provide exceptional value to our partners and customers,” said Maricich.


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