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IES Announces Retiring Manager, New Director

Clay Gordon

NEW YORK, N.Y. — Clay Gordon, IES Marketing Manager, is set to retire at the end of 2018 after serving 10 years with the IES. During that time, his responsibilities have ranged from marketing IES standards, research, conferences, education, awards, and LD+A advertising support through emails, social media outreach, print advertising, and press releases.

Under Gordon’s direction, IES marketing materials such as the LD+A Media Kit, have received numerous association awards over the course of his tenure. Other areas have included coordinating the IES booth at LIGHTFAIR and promoting IES events during the show, the Progress Report, Illumination Awards, Teachers of Lighting Workshop and other valuable member programs. The development of the IES database has also been a factor in promoting all IES programs and membership to the lighting industry.

“I wish the IES continued success as it repositions itself for the changes and challenges that are occurring around us. Collaborative efforts of both staff and members will go a long way toward meeting the goals that the society sets for itself,” said Gordon. “It was a genuine pleasure working with my staff colleagues, both past and present.”

Paul Tarricone, Publisher/Editor of LD+A, offered these observations: “Clay was often the person behind the scenes who made the engine of IES communications hum smoothly—everything from LD+A promotion to our booth at LIGHTFAIR to publicizing our technical documents and events. You may not have known Clay personally but his imprint was on virtually all of our member programs. We wish him a happy and healthy retirement.”

“Since the day I joined the IES nearly 3 years ago, Clay has always been an individual that I knew I could rely upon. Those that have had the opportunity to speak with Clay during his tenure at IES, know that he truly cares about each member and the society. He has been a great representative for what we stand for and I am pleased that our careers at IES overlapped. We wish Clay a happy and healthy retirement!” said Tim Licitra, IES Executive Director.

Shayna Bramley

Meanwhile, the IES also announced that Shayna Bramley will be assuming a new position with the organization this coming January as its Director of Development. This new role will lead and manage all Society actions and promotions related to development, marketing, and communications. In addition, the position is responsible for implementing strategies to bridge education, standards, research, and membership.

Bramley is a proud graduate of Penn State University where she graduated with honors, receiving a dual Bachelor’s and Master’s Degree in Architectural Engineering with a Lighting/Electrical emphasis. Bramley is also a graduate of the University of Florida where she received her Master’s degree in Business Administration.

In addition to Bramley’s formal degrees, she also has accumulated numerous lighting industry credentials including Professional Engineer-Power (PE), Lighting Certified Designer (LC) from the National Council on Qualifications for Lighting Professionals (NCQLP), Leadership in Energy and Environmental Design Accredited Professional (LEED AP), Certified Energy Manager (CEM) & Certified Building Commissioning Professional (CBCP) from the Association of Energy Engineers (AEE), NXT Level I Certification from Northwest Energy Efficiency Alliance (NEEA), and a few others.

Bramley has been a lifelong member of IES since college, where she served as PSU Chapter President. Over the years she has worked as an electrical engineer, lighting manufacturer’s sales rep, owned her own lighting and electrical design firm, and taught as an in-person educator for several large lighting and lighting control manufacturers. More recently, Bramley was the entrepreneur who created iQ Education, LLC which specialized in online education, digital marketing, and learning management systems for the lighting and electrical industry. Her company quickly grew to over 2000+ online learners and she sold it to a large utility consulting firm focusing on lighting education in 2017.

Throughout her career, Bramley has remained a strong proponent of Lighting Education, which is the core mission of IES. She has taught numerous introductory and intermediate lighting courses for local chapters, authored over 50+ AIA/CES approved courses on lighting related topics, trained over 6000+ people in-person, taught AGI32 courses in NYC, been a guest speaker at numerous conferences and trade shows, and worked on several industry certification courses for utilities and professional organizations. Today, Bramley is currently a proud member of the NCQLP’s LC exam committee as an Item Writer…and no, she will not tell you any of the exam questions no matter how hard you try.

“Joining IES as an employee is an amazing opportunity that comes along only once in a lifetime. I truly believe that my diverse background and various careers have provided me a foundation in this industry unlike any other. To be able to combine all of those skills and mold them in a new position with IES is an honor.” said Bramley. “I have watched IES change dramatically over the past three years under the leadership of Tim Licitra. He has gathered a team of ‘All Stars’ who have transformed this organization into something we can continue to be proud of for another 100 years to come. I am honored for the opportunity to join his team.”

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