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Get A Grip On Lighting: The Fundamentals of Selling Lighting in 1946

Greg Ehrich read the book “The Fundamentals of Selling Lighting” by GE, which was printed in 1946. The book explains the key qualities of a good lighting salesman for the three types of lights that existed at that time. It includes the term that was once used to describe electrical distributors.

Greg Ehrich, LC is the former President of the National Association of Innovative Lighting Distributors (NAILD) and owner of Premier Lighting, a progressive lighting distributorship.

Michael Colligan is an entrepreneur and inventor. He’s a subject matter expert in commercial and industrial lighting supply, lighting retrofits, and finding recycling streams for hard-to-recycle waste.

The Get A Grip On Lighting podcast on lightED is sponsored by Keystone Technologies.

If you want to watch more Get A Grip On Lighting podcasts, you can go to www.getagriponlighting.com.


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