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Get A Grip On Lighting: The Customer Doesn’t Care About Lighting

Do your customers really know about lighting and, maybe just as important is, do they really care about lighting? While distributors realize their job is to teach customers about lighting, there are times when customers don’t care to learn what needs to be known.

Greg Ehrich, LC is the former President of the National Association of Innovative Lighting Distributors (NAILD) and owner of Premier Lighting, a progressive lighting distributorship.

Michael Colligan is an entrepreneur and inventor. He’s a subject matter expert in commercial and industrial lighting supply, lighting retrofits, and finding recycling streams for hard-to-recycle waste.

The Get A Grip On Lighting podcast on lightED is sponsored by Keystone Technologies.

If you want to watch more Get A Grip On Lighting podcasts, you can go to www.getagriponlighting.com.

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