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Get A Grip On Lighting: Subject Matter Expertise

What’s your strategy when a customer insists on a specific lighting brand, even when you know the lighting is incorrect?

On some occasions, that answer is to install the wrong lighting, mainly because end users don’t want to listen to subject matter experts. They key is to develop a relationship where the customer will respect your knowledge on lighting.

Greg Ehrich, LC is the former President of the National Association of Innovative Lighting Distributors (NAILD) and owner of Premier Lighting, a progressive lighting distributorship.

Michael Colligan is an entrepreneur and inventor. He’s a subject matter expert in commercial and industrial lighting supply, lighting retrofits, and finding recycling streams for hard-to-recycle waste.

The Get A Grip On Lighting podcast on lightED is sponsored by Keystone Technologies.

If you want to watch more Get A Grip On Lighting podcasts, you can go to www.getagriponlighting.com.


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