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Get A Grip On Lighting: Hunting for Whales

What works better for you: a series of small deals that turn small profits, or a major deal that will potentially turn a larger profit, but might be hard to land? The Get A Grip podcast looks at opportunities and strategies for small and large customers.

Greg Ehrich, LC is the former President of the National Association of Innovative Lighting Distributors (NAILD) and owner of Premier Lighting, a progressive lighting distributorship.

Michael Colligan is an entrepreneur and inventor. He’s a subject matter expert in commercial and industrial lighting supply, lighting retrofits, and finding recycling streams for hard-to-recycle waste.

The Get A Grip On Lighting podcast on lightED is sponsored by Keystone Technologies.

If you want to watch more Get A Grip On Lighting podcasts, you can go to www.getagriponlighting.com.

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