Exclusive Features

Get A Grip On Lighting: Are Manufacturers Promoting Their Uniqueness?

Customers are coming to lighting distributors asking for specific qualities in lighting, but are enough manufacturers promoting why their products are different from everything else? With the absence of trade shows and in-person meetings, how can distributors make sure they know everything that is necessary about lighting products?

Greg Ehrich, LC is the former President of the National Association of Innovative Lighting Distributors (NAILD) and owner of Premier Lighting, a progressive lighting distributorship.

Michael Colligan is an entrepreneur and inventor. He’s a subject matter expert in commercial and industrial lighting supply, lighting retrofits, and finding recycling streams for hard-to-recycle waste.

The Get A Grip On Lighting podcast on lightED is sponsored by Keystone Technologies.

If you want to watch more Get A Grip On Lighting podcasts, you can go to www.getagriponlighting.com.

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