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GE Develops High Performance, Affordable LED Bulbs To Advance Mainstream Adoption

EAST CLEVELAND, Ohio — GE Lighting has worked with major retailers to introduce new LED product lines, providing a variety of high-quality, practical LED lighting solutions at an affordable price point to boost mainstream adoption. Over the next four months, GE plans to introduce six new LED light bulbs.

GE Lighting has developed LED products with the consumers’ needs and mass market availability as the primary drivers for innovation. These latest LED lighting solutions include:

  • Two low-cost, 40- and 60-watt replacement LED bulbs with dimming capabilities, providing the same warm, soft white light consumers are used to with traditional incandescent light bulbs;
  • A wireless dimming LED indoor floodlight, offering more consumers with accessibility to dimming capabilities for sockets that are not connected to dimmer switches, great for those who do not want to rewire a space;
  • And three GE’s reveal® LED bulbs, available in 40- and 60-watt replacement and floodlight bulbs.

“We have a rich history of offering consumers plenty of lighting options that meet a variety of needs, and that’s true today with our energy-efficient LED lighting,” says John Strainic, General Manager, Consumer Lighting for GE in North America. “GE was behind the invention of the first visible-spectrum LED more than fifty years ago, and we’re continuing to advance our LED technology to provide consumers with practical solutions that are accessible, flexible and intuitive.”

Washington-monument-Ian-Livingston-1GE Lighting’s Chief Innovation Manager, Tom Boyle, discusses how GE is working to provide the modern consumer with LED lighting solutions that are affordable and intuitive.

These new LED offerings use up to 80 percent less energy than a traditional incandescent bulb.

To learn more about these and other innovative consumer LED products, visit GE Lighting’s website.

About GE Lighting
GE Lighting invents with the vigor of its founder Thomas Edison to develop energy-efficient solutions that change the way people light their world in commercial, industrial, municipal and residential settings. The business employs about 14,000 people in more than 100 countries, and sells products under the reveal® and energy smart® consumer brands, and Evolve™, GTx™, Immersion™, Infusion™, Lumination™, Albeo™ and Tetra® commercial brands, all trademarks of GE. General Electric (NYSE: GE) works on things that matter to build a world that works better. For more information, visit www.gelighting.com.

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