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GE Current Appoints 2 New Rep Agencies

GE Current Appoints 2 New Rep Agencies

CLEVELAND — GE Current, a Daintree company, has announced that D.Z. Cook Company and M. Auger Sales Agency Inc. will extend the reach of GE Current’s products and resources in Northern California, Northern Nevada, and Northern Ontario.

D.Z. Cook Company has been named the new lighting agent for Northern California and Northern Nevada.

A central tenet of the new partnership focuses on introducing Daintree® controls to more organizations in the region, enabling more intelligent environments and energy-efficient operations. Additionally, Current provides D.Z. Cook with a wider variety of industry-leading lighting solutions to offer their customers and contractors within the commercial and industrial sectors.

“We are looking forward to working alongside D.Z. Cook,” said Mark Lachman, Current’s Area Manager in Northern California. “With over 50 years of experience in the lighting and electrical markets, they’ve proven their value and exceptional level of commitment to their customers on many occasions. We trust that D.Z. Cook will bring that same high level of determination to our lighting products and Daintree controls.”

As part of the new relationship, D.Z. Cook expands their line of product offerings and resources, facilitating their continued growth within the lighting market in Northern California.

“We’re excited to be partnering with Current and to begin offering Daintree controls to our customers,” said Bob Powell, President of D.Z. Cook. “Current has a reputation for best-in-class lighting and controls products, and their goals fit very nicely with the vision we have for our lighting business.”

GE Current has also joined forces with M. Auger Sales Agency Inc. to bring Current’s lighting and controls solutions to more businesses throughout Northern Ontario, Canada.

M. Auger Sales Agency Inc. was founded in July of 2009. The manufacturer’s agency will support Current fixtures, lamps, ballasts, and Daintree™ controls.

“We cannot wait to grow this relationship with M. Auger Sales Agency,” said Peter Bellingshausen, Current’s Area Manager in Ontario. “Their years of experience in the electrical product manufacturing sector makes them the perfect lighting partner for Current.”

“Our agency has over 30 years in the electrical sector, with success in distribution channel management, manufacturer representation and engineering, as well as field installation practices,” said Mike Auger, Owner of M. Auger Sales Agency Inc. “We take pride in representation and thrive on providing the best service to our customers and partners.”



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