Chicago, IL – April 11, 2018 – Focal Point, a Chicago-based family owned and operated architectural lighting manufacturer, recently introduced its redesigned website aimed at enhancing the experience for all its customers, from the specification to the installation process. It clearly demonstrates how the company’s new brand positioning – Bringing It All To Light – translates into resources and services designed to support the lighting industry.
The site offers a dedicated area for contractors, an expanded showcase gallery, a quick and easy means to visually explore its product portfolio, and a comprehensive resources section where all product documentation is just one click away. The fresh update represents the newest phase for Focal Point.
“At Focal Point, we strive for excellence in everything we do – from the products we create to the services we provide,” said Mike Thornton, Chief Marketing Officer for Focal Point, LLC. “The new website has been thoughtfully designed to ease the specification and installation process. It is just one way we are bringing it all to light, for the architectural and building communities.”
The Contractor Zone makes it easy for contractors to find everything needed, from job site conveniences, such as installation instructions, to a new specification-grade contractor package and field service help. Improved navigation and search capabilities also allow for greater accessibility. Visitors are only one click away from downloading cut sheets, IES files and product information for its broad offering of luminaires.
The Showcase section features the Inspiration Gallery, which highlights a variety of projects where Focal Point’s many lighting solutions are used to enhance architecture and the users’ experience. Learn more about the redesigned website by clicking here.
For more information, visit the new website at www.focalpointlights.com.
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