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Current Selects New Rep for NYC

Current Selects New Rep for NYC

GREENVILLE, S.C. — Current™ selects Diversified Group as its representative in the New York City market for its HLI Brands Portfolio, effective July 1, 2023. Current will continue working with Electric Lighting Agencies until then and appreciates their support and partnership.

Diversified Group will help Current drive specification of its advanced lighting and connected controls portfolio with responsive service and the product solutions customers expect. Diversified Group has been representing lighting manufacturers for almost 60 years and is the largest premier agency in the Mid-Atlantic. “Diversified is a well-respected agency with strong roots and expertise,” said Chip Taylor, Current Chief Commercial Officer. “Their representation of the HLI Brands Portfolio will delight the customers and we look forward to the partnership,” Taylor said.

Current brings well over a century of lighting and controls experience to the table. “We’re excited to continue our long relationship with Current as we continue our expansion into New York. We trust our expertise and strong service will generate considerable value for our customers,” said Bruce King, Diversified Group President & CEO.

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