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Current Announces New Signage Sales Team Appointments

Current Announces New Signage Sales Team Appointments

CLEVELAND – Current today announced three new appointments to the Tetra signage sales team, in order to better serve channel partners, sign fabricators, design firms and brand owners across North America.

Brian Davis has been selected as an agent, covering the Midwestern region. Brian has over 25 years of experience in the sign industry, including senior sales management positions at Parvin-Clauss, Optec Displays and most recently as part of the National Specification Team at SloanLED. Brian has a track record of developing new business and establishing strategic partnerships with key accounts that evolve into long-term partnerships. Brian is based in the Chicago, IL area.

Peggy Hillis has been promoted to the role of Inside Sales Manager, a new role that will directly support channel partners in extending our extensive portfolio of Tetra LED signage lighting products to more sign fabricators throughout North America. Peggy has been with Current for over seven years, as both a Sales Development Manager and Regional Sales Manager. Peggy is based in Medina, Ohio.

Finally, Colin Woodford has been promoted to the role of Sales Manager for Canada, responsible for strengthening relationships with both channel partners and sign fabricators nationwide. Colin has been with Current for over four years, most recently as the Product Marketing Manager for the specialty lighting division. Colin is based in Montreal, QC.

“These three hires represent Current’s commitment to not only the sign industry, but our customers,” explained Paul Gramza, National Sales Manager for Signage. “We are hitting the ground running in 2023. Brian, Peggy and Colin bring a new focus, fresh approaches, and will play pivotal roles in the success and expansion of our signage division across North America.”

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