Latest News

Cree LED Lighting Transforms Michael Jordan Nissan

DURHAM, N.C. — When Michael Jordan Nissan renovated their Durham, N.C. car dealership, they chose interior and exterior LED luminaires from Cree, Inc. (Nadsaq: CREE) to provide the industry’s best color quality, efficacy and enhanced inventory appearance with significant energy and maintenance savings. Illuminated with Cree TrueWhite┬« Technology, the dealership now provides a consistent lighting experience from the moment customers drive on the lot to when they step inside the showrooms, offices and service bays. According to Michael Jordan Nissan, the improved lighting is helping to increase sales and customer satisfaction. Michael Jordan Nissan projects that the newly installed luminaires will save them up to 58 percent in energy costs annually over the metal halide and fluorescent fixtures they replaced.


“Prior to the renovation, we were constantly replacing bulbs and ballasts and tolerating the color shifting lights that made our inventory look inconsistent, while paying a premium price to run and maintain them,” said Ray Vrscak, managing partner, Michael Jordan Nissan. “Once we installed the Cree┬« fixtures throughout the dealership, customers noticed the cars popped with vivid, consistent color and as a side benefit, the new light level makes the lot appear safer. We also noticed a significant drop in energy costs and the cost to maintain the lights has all but disappeared—that’s payback.”

To date, the installation includes nearly 300 LED luminaires from Cree’s extensive interior and exterior LED portfolio. Additionally, all installed luminaires are backed by Cree’s 10-year limited warranty, providing further peace of mind for the investment decision.


Michael Jordan Nissan is so impressed with the improved light quality, energy savings and maintenance savings as a result of the Cree installation, that the dealership plans to continue installing fixtures throughout the facility with the goal of changing 100 percent of their dealership to LED lighting.

For additional product and company information, please refer to

Tagged with , , ,

Comment on the story

Your email address will not be published. Required fields are marked *