Sales Synopsis: How Much Product Knowledge Do You Need?
Get A Grip On Lighting: CFL to LED is Not Ready for Prime Time
The Darkness News Update 6/20/2024
Maximizing the Momentum of LED Upgrades
Distributors work to capitalize on the demand for LED upgrades, described as "one of the biggest growth opportunities the electrical industry has seen in the past 15 years."
Leff Electric Doubles Down on Lighting
Cleveland-based Leff Electric is among the many distributors investing in its lighting upgrade capabilities to ensure a competitive edge.
How to Compete in an Industry of Sameness
As a lighting distributor or manufacturer, what can you offer, do, and promote that's truly different? Here are just a few ideas…
Fueling Rational Discourse on Blue-Light Hazard
What one lighting research group has to say about claims by the medical community that LED lights are hazardous.
Welcome To The Wild, Wild West!
In the world of LED lighting, one analyst believes it will be three to five years of rapid changes and consolidations before things settle down.
Stop Training on Products, Start Training on Systems
lightED speaks with Acuity's Director of Marketing for Electrical Distribution to gain her insights on where the industry should be focusing its training efforts.
What’s Hot in Lighting This Year
What product trends are lighting up your bottom line in 2017?