Get A Grip On Lighting: Update Your Signage
Contractor And Distributor Show: Wired Or Wireless?
Get A Grip On Lighting: Reaction To LEDucation
Are Your Unhealthy Supplier Relationships Impacting Your Cu [...]
By Bridget McCrea An inside look at what happens to your customers when your own supplier relationships are misaligned, poorly managed, and generally unhealthy. To be effective, any relationship needs…
Guess What Distributors? Turns Out, You Can Fight What You [...]
By Bridget McCrea Our expert shows how putting a focus on value and expertise versus just taking orders can help your distributorship stay relevant and profitable in these disruptive times.…
Marketing Momentum: It’s a Bird! It’s a Plane! [...]
By Katrina Olson Camera-equipped drones are the marketer’s hottest new toy. Distributors and manufacturers are using it to showcase their outdoor lighting projects, warehouses, and building exteriors. Drone video is…
Are Your Unhealthy Supplier Relationships Impacting Your Cu [...]
By Bridget McCrea Four ways to strengthen your distributor-relationship partnerships for the good of your customers. Part I of this 2-part article series discussed Leaving Your Comfort Zone, New Insights…
Amazon Starts Targeting Your Customers
By Scott Costa, Publisher, tED magazine In between meetings at the LIGHTFAIR show in Philadelphia a few weeks ago, I happened to pick up a copy of Electrical Contractor Magazine.…
Is Your System Protected?
By Susan Bloom It was the new “shot heard ’round the world” – the so-called ‘WannaCry’ cyber attack, a ransomware virus that hacked into victims’ computer systems and demanded a…
Keeping the Love Alive, Part I—The Courtship
By Bridget McCrea A three-part series that examines the key stages of the distributor-supplier relationship and how to create alliances that endure the test of time. Read Part II of…