Sales Synopsis: How Much Product Knowledge Do You Need?
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The Darkness News Update 6/20/2024
Sales Synopsis: Shake The Etch-A-Sketch
How do you make realistic sales goals for 2024?
Get A Grip On Lighting: Unplanned Obsolescence
LED lighting projects that are burning out today have very few low-price options for retrofits.
The Darkness News Update 1/16/2024
The Darkness News Update is a biweekly series that explores current events in light at night.
Get A Grip On Lighting: The Year Behind And Ahead
Decisions and events that happened in 2023 might make lighting difficult for customers in 2024.
Contractor and Distributor Show: Memorable Moments
Contractor Jason Schembri and distributor Chad Palmer discuss situations on job sites that cropped up last year.
Get A Grip On Lighting: Loopholes
While states ban halogen light bulb sales, Amazon can sell them without government interference.
The Darkness News Update 1/4/2024
The Darkness News Update is a biweekly series that explores current events in light at night.