Sales Synopsis: How Much Product Knowledge Do You Need?
Get A Grip On Lighting: CFL to LED is Not Ready for Prime Time
The Darkness News Update 6/20/2024
Get A Grip On Lighting: Flood Lights
The guys at the Get A Grip On Lighting podcast see a lot of mistakes when it comes to installing flood lights. Often times, the light is way too bright.…
Meeting of the Minds
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With IDEAL’s impending acquisition of Cree Lighting, which it describes as “a strong technological, cultural, and strategic fit,” the 103-year-old industry leader further embraces a future in lighting.
Get A Grip On Lighting: Canopy Lighting
Canopy lighting is very popular in both residential and business settings, but getting it wrong can actually make dark situations worse. In this episode, the guys talk about the correct…
Rebate Update
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Lighting rebate expert discusses 2019 trends in utility rebates, “one of the most underutilized sales tools available to distributors.”
Get A Grip On Lighting: Wall Packs
Have you heard of the term “Wall Scar”? The guys from the Get A Grip On Lighting podcast use it all the time. And in this episode, they talk about…
Late to the Party
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Manufacturers discuss the challenges and opportunities associated with the slower rate of LED upgrades occurring in the industrial sector.
Get A Grip On Lighting: The Distributor’s Value
What is the value of a distributor when it comes to lighting sales. Are they just a “bank” to serve as a middleman between the manufacturer and the contractor? How…