Sales Synopsis: How Much Product Knowledge Do You Need?
Get A Grip On Lighting: CFL to LED is Not Ready for Prime Time
The Darkness News Update 6/20/2024
Get A Grip On Lighting: The 4 Stages of Career Development
When new people enter lighting sales, they need to go through four stages before they can have a successful career. The guys from the Get A Grip On Lighting podcast…
Get A Grip On Lighting: The 5 Stages of a Revolution
Some say we are in a lighting revolution. The Get A Grip On Lighting guys break down the 5 stages of a revolution to examine if there really is one…
Get A Grip On Lighting: Response to Reps
After a recent Get a Grip On Lighting episode talked about the relationship between lighting reps and lighting distributors, the hosts received an email response.
Get A Grip On Lighting: Playing Rough With the Reps
The guys from the Get A Grip On Lighting podcast respond to an email they received about using lighting reps to help distributors sell lighting. They also get into the…
Get a Grip On Lighting: Vendor Vexations
Lighting manufacturing has changed dramatically over the past 50 years. The guys talk about the danger of manufacturers turning their fixed costs into variable costs, and how it could impact…
Get a Grip On Lighting: Presidential Debate
Presidential politics dipped into LED lighting as both Donald Trump and Joe Biden made comments about lighting while discussing the campaign last week. Of course, the guys from the Get…
Get a Grip On Lighting: The Perfect Sale
If there is such a thing, what has to happen to make sure the “perfect sale” exists?