Sales Synopsis: How Much Product Knowledge Do You Need?
Get A Grip On Lighting: CFL to LED is Not Ready for Prime Time
The Darkness News Update 6/20/2024
Get A Grip On Rebates: Trunk Slammers
What do small contractors do, and are they a threat to distributors?
Get A Grip On Lighting: Paradigm Shift
Are you ready to sell darkness?
Get A Grip On Lighting: What’s Not Covered In The Warranty
Warranties might replace the lamps, but who pays for the labor?
Get A Grip On Rebates: Crime and Punishment
Who is responsible for rebate control?
Get A Grip On Lighting: Keep It Simple
Have we made it too complicated for end-users and electricians to control their lighting?
Get A Grip On Lighting: The Four-Year Project
What happens when customers want to do lighting retrofit projects in stages?
Get A Grip On Lighting: Tape Lighting
Host Greg Ehrich recaps a difficult situation of replacing a section of failed tape lighting.