Sales Synopsis: How Much Product Knowledge Do You Need?
Get A Grip On Lighting: CFL to LED is Not Ready for Prime Time
The Darkness News Update 6/20/2024
Get A Grip Sales Synopsis: Spider Mapping
How you can make more money in lighting sales by learning more about your customers.
Get A Grip On Lighting: The Impatient Customer
How to handle customers who want the job done right and fast.
Get A Grip On Lighting: LED to LED Sales
Warranties are running out and old LED projects need replacements.
Get A Grip On Lighting: Back To Halogen
Many retrofit projects still require halogen lighting.
Restoring Darkness: The Correct Lighting Means More Sales
Fear that the correct lighting means fewer fixtures is incorrect.
Get A Grip On Lighting: The Definition of Future-Proof
What products are really future-proof and will remain supported by manufacturers.
Sustainable Fixtures Show: How Do We Get Rid Of Mercury?
What solutions are out there when lighting needs to be replaced?