Sales Synopsis: How Much Product Knowledge Do You Need?
Get A Grip On Lighting: CFL to LED is Not Ready for Prime Time
The Darkness News Update 6/20/2024
Get A Grip On Lighting: Banning Fluorescents State By State
As individual states ban Fluorescent lighting, it's actually making the situation more complicated.
Sustainable Fixtures Show: Is Sustainability Ever Achieved?
Will we ever be able to say we are "fully sustainable"?
Get A Grip On Lighting: Are We Missing Out On Tunable Lighting?
Can the supply chain teach users about tunable lighting?
The Sales Synopsis: Active Listening
How much talking should salespeople do when compared to the amount of listening?
Get A Grip On Lighting: Is Human Centric Lighting Fading?
What can be done to teach users of lighting about the correct light in every situation?
Restoring Darkness: Night OR Darkness Restoration And Prese [...]
Does the restoring darkness movement need a name change?
Get A Grip On Lighting: An IES Progress Report
Has innovation changed in LED lighting over the past 10 years?