Sales Synopsis: How Much Product Knowledge Do You Need?
Get A Grip On Lighting: CFL to LED is Not Ready for Prime Time
The Darkness News Update 6/20/2024
Restoring Darkness: Empathetic Actions
Has the rush to save energy actually led to an increase in light pollution?
Get A Grip On Lighting: Avoiding Voiding UL
When new bulbs will void the UL certification of fixtures, how do we avoid costing the owner thousands?
Get A Grip On Lighting: The Fundamentals of Selling Lightin [...]
Greg Ehrich finds a GE lighting sales manual from 77 years ago.
Sales Synopsis: Mining For Gold
What are the small details inside your proposals that will seal the deal?
Get A Grip On Lighting: Replacing Purpose-Built Fixtures
LED lighting that you installed 10 years ago is now failing, and sometimes that will mean having to replace the entire fixture.
Get A Grip On Lighting: Going Bankrupt Gradually Then Suddenly
A company that was once highly regarded just went out of business.
Restoring Darkness: We’re Withdrawing From The Cosmos
Light pollution is not allowing us to keep up with what we really need.