Sales Synopsis: How Much Product Knowledge Do You Need?
Get A Grip On Lighting: CFL to LED is Not Ready for Prime Time
The Darkness News Update 6/20/2024
Business Blast: The Education of Employees
How can you mix education and on the job training to create better retention?
Get A Grip On Lighting: When The Popcorn Pops
By acting like popcorn, you will know when lighting begins to fail.
Contractor And Distributor Show: Has LED Technology Plateaued?
What's next for LED technology?
Sales Synopsis: Segmenting
Should your business model focus on specific lighting segments?
Restoring Darkness: Is There More Dark Sky News Lately?
As more cities pay attention to Restoring Darkness issues, the movement gains momentum.
Get A Grip On Lighting: The Valuable Recurring Supply Business
How deep is the need for standardization of products in lighting?
Get A Grip On Lighting: Recessed Cans
Replacement projects that involve recessed cans are getting more complicated.