In a media event complete with supermodels, nationally known bloggers, television and Broadway actors, a rising country music star, and Daryl McDaniels of Run-DMC, LEDVANCE announced the launch of the Sylvania Natural Series of LED lighting products with innovative TruWave Technology. LEDVANCE called the press event “Find Your TruLight”, emphasizing that the new lighting is designed to deliver natural light in all situations.
“We are using TruWave technology, which is the best alternative to natural light. And Natural light is a really phenomenal way to light a space,” Rich Rattray, Technical Specification Manager for LEDVANCE told tED magazine while recording a podcast for “DistributED with tED magazine. “This technology will allow you to see the true color. The true color is important in many of our commercial and residential applications. The high CRI will give a great color contrast. We are bringing in natural light to light the space and make this a great product.”
The kickoff event included inspiring stories from McDaniels, Broadway’s Alexandra Billings, fashion and entertainment executive Trenesa Stanford-Danuser, and country music artist jessie Chris. Both McDaniels and Chris performed during the press event. Sylvania is using the #FindYourTruLight to encourage people to tell their inspiring stories on social media.
Darly McDaniels of Run-DMC performs “Walk This Way” at the LEDVANCE “Find Your Tru Light Runway Event” on Monday, February 10.
The Sylvania Natural Series will help with sleep/wake cycles, and will deliver “superior dimming and less intense blue light for reduced eye strain”. Rattray told tED magazine, “The clean, natural light makes you happy and energized. We know that in our community right now that a lot of people are using devices and reading screens. This type of light is perfect for reducing eye strain.”
Starting with a clear filament and frosted 40W, 60W, 75W and 100W equivalent A19 LED light bulbs in March, the Sylvania Natural Series will include lighting products for virtually every part of the home of business, including A15s, B10s, BR30s, Edison ST19s, R20/BR40s, PARs, Globes, Tubes, Panels, and RT Downlights. LEDVANCE told us the products will be available for distributors to sell beginning this spring.
Alli Richard, Product Manager, and Wolfgang Mailaender, European/Global Marketing Director for LEDVANCE talk about their “Tru Light” with Melissa Musen Gerstein and Denise Albert of The MOMS during the “Find Your Tru Light Runway Event” on Monday, February 10.
“This technology will allow you to see the true color,” Rattray added. “The true color is important in many of our commercial and residential applications. The high CRI will give a great color contrast. We are bringing in natural light to light the space and make this a great product. These are LEDs engineered in a way they have never been made before. The colors are much better. The reds really pop. The greens are very crisp.”
“There’s a new way that we are selling light. It’s’ really exciting.”
LEDVANCE said demo kits and visual tools will be made available to help distributors sell the Natural Series products.