COMMERCE, Calif. — Nora Lighting President and CEO Fred Farzan announced the appointment of Northwest Lighting Alliance as the company’s new commercial sales agency for the state of Idaho.
Northwest Lighting is based in Boise, Idaho, and headed by lighting industry veteran Michael Howell, who will direct Nora sales activities. Howell was the Nora Lighting Western Regional Sales Manager for four years prior to starting his own rep firm.
“We are delighted to continue to work with Michael,” said Farzan. “He has an exceptional range of experience in lighting sales and has valuable, first-hand knowledge of the entire Nora product line.
“His expertise and passion for customer service will help us grow our market share in the northwest region as we continue to bring new energy saving LED products to market,” he said.
Howell has worked in the lighting industry for more than 25 years with companies that included Lilghtolier-Forecast and LBL Lighting Sales, and Eoff Electric, and North Coast Electric in Oregon and Idaho.
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