What is more important: knowing how to sell, or having product knowledge?
Both seem to have their advantages, but many times, the answer lies in the personality of your customer and the needs for each project.
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Greg Ehrich, LC is the former President of the National Association of Innovative Lighting Distributors (NAILD) and owner of Premier Lighting, a progressive lighting distributorship.
Mark Jewell is the President and Co-Founder of Selling Energy. He is a subject matter expert, coach, speaker, and best-selling author focused on overcoming barriers to implementing projects.
The Get A Grip Sales Synopsis is sponsored by Espen Technology.
If you want to watch more Get A Grip On Lighting podcasts, you can go to www.getagriponlighting.com.
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