Sales Synopsis: How Much Product Knowledge Do You Need?
Get A Grip On Lighting: CFL to LED is Not Ready for Prime Time
The Darkness News Update 6/20/2024
Countless Lighting Projects, But Limited Earnings In Lighting
-
While the lighting market expands, the number of lighting manufacturers is making it difficult to take advantage of the opportunities.
Patience a Virtue in Lighting Quality Discussions, Sales
-
Major LED manufacturers are starting to see the possibilities of improving the light quality of luminaires, but many say that it's not quite ready for widespread adoption.
An Enlightening Ride: Part II
-
In this second part of our interview with Mike Connors, CEO of Bulbs.com, the lighting industry veteran shares thoughts on the threat posed by Amazon, some of the new and…
An Enlightening Ride: Part I
-
Mike Connors, CEO of Bulbs.com, shares his perspective on how the lighting industry has changed over the past two decades – and what may be next.
Designer Lighting: When a Distributor Just Won’t Cut It
-
Every major lighting project needs a distributor, but when is it time to call in the lighting designer?
NAED Works to Bring the Tax Code into the 21st Century
NAED locks arms with other industry partners on Capitol Hill to get lighting fixtures categorized as equipment versus structural components.
Luminaire Makers: A Brave New Eastern World Realized
-
Now that connected buildings are the new way to establish a foothold in the changing B2B ecosystem, some lighting manufacturers have changed course to forge ahead in this new world…