Sales Synopsis: How Much Product Knowledge Do You Need?
Get A Grip On Lighting: CFL to LED is Not Ready for Prime Time
The Darkness News Update 6/20/2024
LIGHTFAIR 2018 Do’s and Don’ts
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lightED catches up with a couple of experienced expo attendees to get their take on what distributors should expect at this year’s show.
How’s Your Lighting? Your Future Might Depend On It
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Do you know what the "real" customer wants in lighting?
Speak to Your People: A Better Approach to Community Lighting
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How distributors can engage manufacturers and communities to help municipalities avoid backlash on their community lighting projects.
Changes at the Top: Where Do Distributors Stand?
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As their suppliers continue to innovative, merge, and race to outdo one another, lighting distributors are often left to their own devices to figure out new strategies and compete effectively…
“Get A Grip On Lighting” Podcast: Blitz Episode
In this second exclusive podcast for lightED, Greg and Michael argue rapid-fire style on lighting topics that were brought up at the NAILD Annual Conference.
Truth in Advertising: The End of the Lighting Facts Program
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A decade-old program that helped everyone in lighting navigate the “Wild West” of LEDs is ending, and the question for distributors and manufacturers alike is this: What will we lose?
Viking’s Successful One-Two Punch
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Viking Electric combines a lighting design specialist with a controls specialist to deliver a winning combination.