Sales Synopsis: How Much Product Knowledge Do You Need?
Get A Grip On Lighting: CFL to LED is Not Ready for Prime Time
The Darkness News Update 6/20/2024
A New Future: Distributors Refocus Their Sales Efforts
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LIGHTFAIR 2018 brought an encouraging trend to the forefront of the lighting industry - distributors are focused on selling their services rather than solely products.
Chain Reaction: How Distributors Can Keep Projects on Track
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A longtime electrical contractor discusses the snafus that often derail lighting projects and the measures distributors and manufacturers could take to help avoid them.
Get A Grip On Lighting Podcast: The Matrix, Explained
The guys at “Get a Grip on Lighting” follow up on “The Matrix” discussion with a look at connected lighting and the potential threat to national security.
Small Manufacturers Go Global
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How one small Detroit-based lighting manufacturer is fighting the flood of low-cost, low-quality lighting products in the market today with their own international sales strategy.
The China Effect: How Distributors Can Leverage Their Value
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The proliferation of lower-priced Chinese lighting products flooding the U.S. market continues, as do the challenges that come with it.
Highlight from LIGHTFAIR: D+R Continues Lighting Facts Program
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Ending the Lighting Facts Program had the opportunity to leave the LED lighting world in the dark – that was until D+R International stepped in to save the day.
Dynamic Beam Shaping: What Is It and Why Do You Want It?
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At Lightfair’s Innovation Awards ceremony in Chicago, LEDRA Brands’ VECTOR Downlight received the coveted Most Innovative Product of the Year Award for 2018 for its breakthrough technology allowing dynamic beam…