Sales Synopsis: How Much Product Knowledge Do You Need?
Get A Grip On Lighting: CFL to LED is Not Ready for Prime Time
The Darkness News Update 6/20/2024
Get A Grip On Lighting Podcast: Chris Brown
In this episode, Ehrich and Colligan interview Chris Brown, CEO of Nextgen Lighting. The three discuss the transformation from “Illumigeddon” to “Illumitunity”, terms Brown created about the future of lighting…
Conveying Value, Part 2
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In an era of cheap LED alternatives and off-brand online options, distributors discuss how they impart the value of higher-quality products by trusted manufacturers to their customers.
Get A Grip On Lighting Podcast: Blitz Episode #2
In this episode, Ehrich and Colligan team up for a “blitz” podcast, as they give us their views on four subjects: Compliance Fatigue, Lightfair vs. Frankfurt, The Scientific Method, and…
Conveying Value, Part 1
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In an era of cheap LED alternatives and off-brand online options, distributors discuss customers’ current level of price sensitivity and some of the issues that arise with lower-priced products.
Trend Watch: Outdoor Lighting 2018
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A manufacturer and a distributor discuss the outdoor lighting trends that they're seeing shape up this year.
Land of Confusion
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Distributors discuss some of the challenges they and their customers experience with today’s LED technology.
Sharpening the Axe: Ramping Up Your Sales Team’s Tech [...]
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It’s not enough to show up at your customer’s doorstep with a box of fresh bagels and a smile anymore; customers expect good advice, expertise, and technical acumen. Here’s how…