Sales Synopsis: How Much Product Knowledge Do You Need?
Get A Grip On Lighting: CFL to LED is Not Ready for Prime Time
The Darkness News Update 6/20/2024
Born in the USA?
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When it comes to LEDs, distributors wrestle with the many definitions of “Made in the USA.”
Get A Grip On Lighting: The Potential of LiFi
What is the potential of LiFi? How can it improve all lighting projects? This episode looks into the future of lighting, and how it can be sold.
Creepy Non-Compete Clauses: Don’t Be Cheesy!
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Michael Colligan gives his take on "creepy" non-compete clauses, and how far is too far in the electrical sales industry.
Get A Grip On Lighting: Manufacturer’s Reps
In this episode, Michael and Greg talk about what they want in a lighting manufacturer’s rep, what frustrates them, and what their expectations are.
Get A Grip On Lighting: Outdoor Lights With Controls
Every once in a while, a customer makes a request, and you have to decide if that request is worth filling. That can be the case when customers ask for…
Get A Grip On Lighting: Non-Compete Clauses
In this episode, the guys have some strong words for business owners who force their employees to sign non-compete clauses, and how it impacts everyone involved.
The China Question Part 4: To STAY Rich is Glorious
In the fourth and final article in the series, Michael Colligan suggests how the industry should work together as a whole to turn this ship around, literally and figuratively, to…