Sales Synopsis: How Much Product Knowledge Do You Need?
Get A Grip On Lighting: CFL to LED is Not Ready for Prime Time
The Darkness News Update 6/20/2024
The Value-Added Distributor Series: Reversing the Trend
By Bridget McCrea From the way Rick Freebery sees it, the act of charging fees for value-added services for customers that are used to getting such add-ons for “free”…
Contractor’s Corner: LEDs and Retrofits
By Stan Walerczyk With LED products, the lighting retrofit industry has to change. First of all, it is important not to buy and install earlier version LED products. Often the…
Top 20 Stories of 2013: #2 Eaton executive outlines company [...]
Every weekday in December, tED magazine is counting down the Top 20 Stories of 2013. Below, the #2 story of 2013, originally posted on January 8, 2013. By Jack Keough…
Contractor’s Corner: Lighting Rep Agencies
By Stan Walerczyk This column is about lighting rep agencies and their relationships with distributors, and how that impacts distributors’ relationships with contractors. The business model for other types of…
Eaton and Cooper: A year later
By Jack Keough It has been a year since Eaton announced that it would acquire Cooper Industries for $13 billion, making it one of the largest acquisitions in the electrical…
Blog: Cree Testing New Channels, New Products for LED Adoption
Cree, a leading manufacturer of LED products, reported a strong increase in lighting products and growth of LED fixtures in the first quarter but also indicated that LED sales will…
The Value-Added Distributor Series: Winning the Game
By Bridget McCrea Ask Doug Borchers what he thinks about electrical distributors offering value-added services to their customers and his answer is straightforward: “We all need to differentiate ourselves from…