Light Efficient Design Appoints Senior VP of Sales and Marketing

CARY, Illinois – Light Efficient Design has appointed Doug Knebelsberger as Senior Vice President of Sales and Marketing.

Knebelsberger joined the electrical distribution industry after double majoring in Finance and Operations at Indiana University’s Kelley School of Business and subsequently serving five years at Bridgestone Americas, Inc. Knebelsberger began his industry career with Light Efficient Design in the Sales Organization the summer of 2015.  Serving in two different Sales roles, he played integral roles in helping the company grow and establishing corporate programs with key Regional and National Distributors.

In September of 2018, he was promoted to Vice President of Marketing and is responsible for pricing, product assortment, promotions, and branding. He was named to tED Magazine’s 30 Under 35 that same year.  During the past 3 years, Knebelsberger has evolved the company’s strategic Marketing efforts and in 2020 captured three Best of the Best Marketing Awards for best Event, Print Ad, and Selling Tool.

Knebelsberger has been engaged with the industry and serves on three different Committees. Currently serving on NAED’s LEAD Conference Planning sub-committee since 2018, NAED’s Adventure Conference Planning Committee since 2019 and was named to the Board of Directors of NAILD as a vendor member.  Last year, he was a part of NAED’s Leadership Development Program’s inaugural class and completed the program in 2020.  This year Knebelsberger was named Chairman for NAILD’s Dark Sky Vendor Committee and recently published an open letter to the industry to rally together to help increase Dark Sky adoption.