LEDVANCE Launches “Who Lights Up Your World?” Contest

WILMINGTON, Mass. – Holding the elevator for a stranger. Buying a coffee for the next person in line. Cheering up a friend who is down. Giving a warm smile while working the drive-thru window. These are just some of the small ways people make the world a brighter place. LEDVANCE, the makers of SYLVANIA general lighting in the United States and Canada, and the non-profit Be the Light Campaign are announcing the “Who Lights Up Your World?” Contest to find, recognize and reward people who give off positive energy, joy, and light.

“Be the Light is focused on the importance of hope. We believe that mental health is just as important as physical health, and that small moments of kindness can alter the course of someone’s day. These can have a rippling effect that positively impacts more and more people over time,” said Melissa Syler, founder of Be the Light Campaign. “Working with the makers of SYLVANIA general lighting, we invite the nation to be an agent of change. Be a part of something larger than yourself. Be the Light.”

Now through July 31, 2019, you can nominate anyone who exemplifies what it means to “Be the Light” at https://www.sylvania.com/BeTheLight to thank that special person who lights up your world. Examples could include a person who exudes positivity, is always willing to help when needed, or is an inspirational role model. You could nominate a friend, family member, co-worker, or anyone you know. Out of the nominations, 25 people in the United States who best embody the “Be the Light” concept will receive a Thank You Gift that includes a $50 Gift Card and SYLVANIA LED lighting products. If your nominee is selected, we will reward you with a $20 Gift Card and SYLVANIA lighting products too! These selected stories of light-hearted people will be shared online with the hope they will ignite a movement toward positivity and help inspire others to Be the Light.

“SYLVANIA lighting products have been illuminating homes and businesses for over a century, providing light where you need it. It’s heartwarming to know that people across the nation are also providing light when others need it through simple acts of kindness,” said Wolfgang Mailaender, Head of Marketing for U.S. and Canada, LEDVANCE.