Our exclusive stories with industry experts

The Darkness News Update 3/28/2024

Get A Grip On Lighting: Purple Lights Inside

Sales Synopsis: Cold Calling, Part 1

Get A Grip On Lighting: When Dimming Matters

Get A Grip On Lighting: Tariff Price Increases

Lighting manufacturers are facing tough decisions about price increases due to tariffs. The Get A Grip On Lighting podcast talks about what they think about the price increase announcements some…

Get A Grip On Lighting: Charging For Audits

So you're asked to do an audit for a major job. Only the customer is completely under-prepared. This begs the question: when should you charge for audits?

Get A Grip On Lighting: Lux As A Service

Have we reached the end of the road for selling “Lux As A Service”? The guys from the Get A Grip On Lighting podcast have very strong opinions on that…

Get A Grip On Lighting: The Boom-Bust Cycle of Lighting Controls

Is there a real, sellable value to controls and connections to the IoT? Are distributors trying to sell something that customers won’t ever use? The guys from the Get A…

Addressing the Inevitable

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With an additional 10% tariff on certain Chinese goods expected to take effect by December 15, industry experts offer tips on how distributors can best communicate and pass price increases…

Get A Grip On Lighting: Startup Shutdown

A guy walks into Greg Ehrich’s office at Premier Lighting. Greg quickly realizes there are too many small lighting distributors who are making life difficult for everyone. What is the…

Get A Grip On Lighting: Sign Lighting

The guys from the Get A Grip On Lighting podcast came across an interesting situation when they were asked to look at a project involving lighting for a business sign.…

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