Our exclusive stories with industry experts

The Darkness News Update 3/28/2024

Get A Grip On Lighting: Purple Lights Inside

Sales Synopsis: Cold Calling, Part 1

Get A Grip On Lighting: When Dimming Matters

Get A Grip On Rebates: Rebates In Quarantine

Juan Carlos Blacker and John Arthur Wilson discuss what you should be doing to create the best rebate opportunities, and how the pandemic may help usher in a new era…

Get A Grip On Lighting: The 4 Stages of Career Development

When new people enter lighting sales, they need to go through four stages before they can have a successful career. The guys from the Get A Grip On Lighting podcast…

Get A Grip On Lighting: The 5 Stages of a Revolution

Some say we are in a lighting revolution. The Get A Grip On Lighting guys break down the 5 stages of a revolution to examine if there really is one…

Get A Grip On Lighting: Response to Reps

After a recent Get a Grip On Lighting episode talked about the relationship between lighting reps and lighting distributors, the hosts received an email response.

Get A Grip On Lighting: Playing Rough With the Reps

The guys from the Get A Grip On Lighting podcast respond to an email they received about using lighting reps to help distributors sell lighting. They also get into the…

Get a Grip On Lighting: Vendor Vexations

Lighting manufacturing has changed dramatically over the past 50 years. The guys talk about the danger of manufacturers turning their fixed costs into variable costs, and how it could impact…

Get a Grip On Lighting: Presidential Debate

Presidential politics dipped into LED lighting as both Donald Trump and Joe Biden made comments about lighting while discussing the campaign last week. Of course, the guys from the Get…

Subscribe to our newsletter

Don't miss a thing! Get the latest industry news delivered straight to your inbox, every Tuesday through Friday.

Subscribe